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The Power of the First Impression: Understanding Anchoring Bias

Updated: Jun 26, 2023

Anchoring is a cognitive bias that occurs when people rely too heavily on the first piece of information they receive when making decisions or judgments. This initial piece of information is called the "anchor" and it influences our subsequent thinking and decision-making.

Anchoring can affect various aspects of our lives, from the price we are willing to pay for a product, to the amount of punishment we believe is appropriate for a criminal. Anchors can be explicit, such as a sticker price on a product, or implicit, such as the way a question is phrased. Regardless of its form, an anchor can greatly influence our subsequent thoughts and actions.

One of the classic examples of anchoring is the "anchoring and adjustment" heuristic. In this scenario, a person is given an initial value (the anchor) and is asked to make adjustments to it to reach a final value. For example, if a person is asked to estimate the population of New York City, and the anchor given is 10 million people, the person may adjust their estimate up or down based on the initial anchor. However, research has shown that the initial anchor can have a powerful effect on the final estimate, even if it is completely irrelevant to the task at hand.

Another example of anchoring in action can be seen in negotiations. If a seller starts with a high price (the anchor), the buyer may feel like they are getting a better deal when they are able to negotiate the price down. Similarly, if a job candidate asks for a high salary in their initial negotiation, the employer may anchor on that number and be less likely to offer a lower salary.

Anchoring can also influence our judgments of people and situations. For example, if we meet someone and our initial impression is negative, we may be more likely to interpret their subsequent actions and behaviors as negative as well. This can lead to biases and stereotypes that are difficult to overcome.

So, how can we avoid the negative effects of anchoring? One way is to be aware of the bias and consciously try to adjust our thinking. We can also try to seek out alternative anchors and consider multiple sources of information before making a decision. Additionally, we can try to approach situations with an open mind, without letting our initial impressions or biases cloud our judgment.

In conclusion, anchoring is a cognitive bias that can greatly influence our thinking and decision-making. By being aware of this bias and taking steps to mitigate its effects, we can make more informed and unbiased decisions.


If you're interested in learning more about how to overcome cognitive biases like anchoring, consider enrolling in our course "Seeing Clearly: Overcoming Your Brain's Betrayal." In this course, you'll gain a deeper understanding of how your brain works and learn practical strategies for making more informed and unbiased decisions. Enroll now for free and take the first step towards seeing the world with greater clarity.





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